Why use WhatsApp Cloud API for travel and tourism business

Boost your travel agency's lead generation by using  Ziper.io WhatsApp cloud api to create delightful customer experiences, qualify leads, and simplify the booking process. To generate more leads, add a WhatsApp widget to your website or share a WhatsApp link on social media. Answer frequently asked questions with custom auto-replies to help customers choose the right travel package.


WhatsApp Cloud API is a cloud-based communication solution that enables businesses to send and receive messages, images, and videos to customers via the WhatsApp messaging platform. By using WhatsApp Cloud API, travel and tourism businesses can enhance their communication channels, automate their processes, and provide better customer service.


In this article, we will explore the benefits of using WhatsApp Cloud API for travel and tourism businesses and how it can help them improve their customer service and increase their revenue.


Instant Customer Service

WhatsApp Cloud API enables businesses to provide instant customer service to their clients. Customers can easily contact the business via WhatsApp cloud api and get a quick response. This instant communication helps businesses to resolve customer queries and concerns promptly, which results in higher customer satisfaction rates. By providing fast and efficient customer service, travel and tourism businesses can improve their brand image and gain a competitive edge in the market.


Automated Processes

WhatsApp Cloud API can help travel and tourism businesses to automate their processes. For example, businesses can use the API to send automated messages to customers about flight delays, cancellations, and rescheduling. This automation saves time and reduces the workload of customer service representatives, allowing them to focus on more critical tasks.


Personalised Communication

WhatsApp Cloud API enables businesses to personalise their communication with customers. By using customer data, businesses can create customised messages and offers, resulting in a more personalised and engaging customer experience. This personalised communication helps businesses to build long-term relationships with customers, which can lead to repeat business and increased revenue.


Increased Reach

WhatsApp is one of the most popular messaging platforms in the world, with over 2 billion active users. By using  WhatsApp Cloud API, travel and tourism businesses can tap into this vast user base and reach potential customers in different parts of the world. This increased reach can help businesses to expand their customer base and increase their revenue.


Secure Communication

WhatsApp Cloud API uses end-to-end encryption to ensure secure communication between businesses and customers. This encryption ensures that messages and data are protected from unauthorised access, keeping customer information safe and secure. This secure communication can help build trust between businesses and customers, leading to increased customer loyalty and repeat business.



The  WhatsApp Cloud API is an excellent tool for travel and tourism businesses because it enables 24/7 customer support, automates FAQs, and streamlines acquisition and engagement campaigns on a single channel. Gather valuable insights about customer requirements through natural conversations and optimise travel agent time on follow-ups for a higher ROI. Proactive communication can help reduce the sales cycle and create a truly positive customer experience.