With a massive user base, WhatsApp is the most popular communication software in Hong Kong! It is a valuable tool for businesses to conveniently and effectively communicate with customers. In order to suit business objectives, it is necessary to enhance the WhatsApp Business API account’s extension features. However, you may find two kinds of WhatsApp Business API on the market: official WhatsApp Business API and unofficial whatsapp providers. To ensure that your WhatsApp API is secure, stable, and meets your business needs, eCommerce should choose your provider carefully.
This article will examine the differences between official and unofficial APIs and offer some recommendations for selecting a suitable provider. If you do not want to make any mistakes with your WhatsApp business account, read on!
In general, WhatsApp Business API suppliers have two categories. They are Meta’s officially recognized solution providers (Business Solution Providers) and unofficially recognized third-party API suppliers. While both provide comparable functionality, only a few recognize the unofficial API. WhatsApp may permanently block your account and you may lose all your customer information if your account exhibits unusual behavior. Before this, let first us distinguish between unofficial and official WhatsApp APIs.
Meta (formerly Facebook) has restricted access to the WhatsApp Business API until May 2021, and only well-known brands can use it. As a result, many small and medium-sized businesses obtain unofficial APIs in order to use the API’s extended functions. They accomplish this by obtaining data from third-party suppliers.
Merchants, however, frequently create accounts using the official API. Before they can officially open an account, they must provide various supporting documents and go through complicated procedures. Therefore, many small businesses may opt for a third-party provider that can directly obtain the WhatsApp API. The reason primarily is for convenience, so that they do not have to go through multiple steps.
This is a Facebook-based interface for connecting to WhatsApp and optimizing its functionality. Connecting to the WhatsApp Business API and performing business authentication are both difficult procedures. Furthermore, the official WhatsApp API charges mostly higher than the unofficial API. But its “officially recognized” status has undeniable advantages, allowing merchants to avoid the risk of account closures.
Although the official API is a reliable and secure platform, eCommerce should consider the following points before upgrading their WhatsApp account:
Message Restriction: Before sending messages to users for the first time, the official WhatsApp API account must send an approved template message. This is necessary if you do not want other users to be constantly interrupted by promotional messages. The review will take place once the template message is for evaluation, which takes a long time.
Relevant Industry Restrictions: WhatsApp does not officially recognize the establishment of partnerships with industries such as drugs and alcohol. Furthermore, WhatsApp may reject some financial consulting industries.
The process for opening a WhatsApp Business API account is complex. When opening an official business account, businesses must submit specific documents to ensure the business’s authenticity and complete specified verification procedures.
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