Comparison between Official WhatsApp Business API based platforms & unofficial WhatsApp Bulk Softwares.
| Comparison | Official WhatsApp Marketing Softwares | Unofficial WhatsApp Marketing Softwares |
|---|---|---|
| Approved by Facebook | Yes | No |
| Legal | 100% Legal, based on Official WhatsApp Business APIs | Illegal Softwares, will get your number banned |
| Risk of number getting Blocked | Extremely Low | Extremely High |
| Security | End-to-end Encrypted Messages | Unsecure, risk of data leak |
| Bulk WhatsApp Broadcasting | Send Official WhatsApp Broadcasts to unlimited users | Unofficial, illegal means of sending Broadcast |
| Live Chat | Yes | No |
| Approved by Facebook - Built using WhatsApp Business API | Yes | No |
| WhatsApp Chatbot - Can you add WhatsApp Chatbot to automate customer queries? | Yes | Yes |
| Integrations - Can you integrate with CRMs & Ecommerce Portals like Shopify, WooCommerce, Hubspot to automate notifications for order, delivery, payments etc? | Yes | Yes |
| Experience | Smooth | Filled with glitches |
| Click to WhatsApp Chat - Can you share WhatsApp Links to get users on WhatsApp | Yes | No, you can't |
| Message Delivery Report | Can tell if message was delivered | Can't tell if messages was delivered |
| Official WhatsApp Account - Green Tick on WhatsApp | Yes, you can get a Green Tick on Approval basis | Never |
| Click-to-WhatsApp Ads - 1-click Ads run on facebook & Instagram to drive users on WhatsApp | Yes | Never |
| Clickable Buttons - Call to Action or Quick Reply Buttons clicking which users can redirect to website or landing page | Yes | Yes |
| Clickable Links - Can you add clickable links in messages? | Yes | Yes |
| 100% Delivery rate | Yes | Yes |
| Analytics - Can you monitor Analytics of Broadcast campaigns? | Yes | No |
| Button Messages - Can you add buttons in messages | Yes | Yes |