5 Surprising Ways to Leverage WhatsApp in the Customer Lifecycle

WhatsApp has become an integral part of our daily lives, serving as a popular messaging platform that connects people across the globe. However, its utility extends beyond personal communication. In recent years, businesses have started leveraging WhatsApp as a powerful tool to engage with customers and enhance their overall experience. In this article, we will explore five surprising ways you can leverage WhatsApp in the customer lifecycle to drive engagement, build relationships, and boost your business.


In this digital era, businesses are constantly seeking innovative ways to connect with their customers. WhatsApp provides a unique opportunity to engage with customers on a platform they are already familiar with, making it an ideal channel for customer interaction throughout their journey.


Using WhatsApp for Customer Support

One of the most surprising and effective ways to leverage WhatsApp is by using it as a customer support channel. By providing real-time support and personalized assistance through WhatsApp, you can offer a convenient and efficient means for customers to reach out to your business. This approach not only enhances customer satisfaction but also helps in resolving issues promptly, leading to increased trust and loyalty.


WhatsApp as a Sales Channel

WhatsApp can be a game-changer when it comes to sales. By integrating WhatsApp into your sales strategy, you can leverage the platform to showcase products, provide detailed information, and even process orders. The ease of communication and instant responses offered by WhatsApp make it an ideal channel to engage with potential customers, answer their queries, and close sales effectively.


Personalized Recommendations through WhatsApp

WhatsApp allows you to establish a more personal connection with your customers by providing tailored recommendations based on their preferences and purchase history. By analyzing customer data and utilizing chatbot capabilities, you can send targeted product suggestions, promotions, and exclusive offers directly to their WhatsApp inbox. 


Conducting Surveys and Gathering Feedback

Feedback plays a vital role in improving products and services. WhatsApp Cloud API offers a convenient platform for conducting surveys and gathering valuable insights from your customers. By creating interactive surveys or initiating conversations to collect feedback, you can gain valuable information about customer preferences, pain points, and expectations. This data can then be used to refine your offerings, improve customer satisfaction, and drive business growth.


Enhancing Customer Onboarding with WhatsApp

The onboarding process is crucial for setting the right tone with your customers. Leveraging WhatsApp during this phase can help you establish a personalized connection and provide a seamless onboarding experience. By sending welcome messages, tutorials, and tips through WhatsApp, you can guide new customers through the initial stages, making them feel valued and supported. This proactive approach boosts customer satisfaction and sets the stage for long-term engagement.



In today's competitive business landscape, finding unique ways to engage with customers is essential for success. WhatsApp presents surprising opportunities to connect, support, and sell to your customers throughout their journey. By using WhatsApp as a customer support channel, sales platform, personalized recommendation tool, feedback gathering platform, and onboarding assistant, you can unlock the full potential of this versatile messaging app and drive your business forward.


Ziper.io is a Whatsapp Cloud API which helps you to grow your business.